This logo, depicting an anchor and ship in stormy seas, was printed on Aitken’s shipping forms. As with any British colonist, Aitken would first need to brave the ocean before setting foot in America. One can imagine that this logo reflected both his personal experience as well as the overseas origin of his stock of books. In 1769, Aitken made a brief trip to America as a temporary sojourner, selling books and other goods he brought over from Scotland. Aitken returned home, but brought his family back with him in 1771 to establish permanent residency. On his trip, he shipped over enough supplies to start a business importing, binding, and printing books (see Sher, 532 ff.).
I make a replica of Aitken’s 1777 New Testament, which is the first New Testament in English to be made in American. Take a look at it at the following link: Aitken’s New Testament
In addition, we are very close to having Aitken’s “Bible of the Revolution” ready to print and bind. Check out our work on this Bible on my web page at the following link:
A version of this logo is found in the Marian S. Carson Collection, Library of Congress, and is printed in Richard B. Sher, The Enlightenment and the Book (University of Chicago, 2007), p. 533, fig. 8.4.